Challenge

As a small business in crowded space, BYLT was struggling with their online reputation. After many evaluations and long discussions about what direction BYLT should go, with a goal to grow even more than they already have, the decision was made to hire an online expert to help them establish an online presence in crowded market.

Solution

FHG developed an inbound marketing strategy based on the goals set forth by their leadership team. The new strategy included social media management, SEO optimization, blogging and lead generation tactics, such as: webinars and content upgrades with daily posting on social media.

Result

Over the course of 12 months FHG helped BYLT increase their traffic by over 200% while also decreasing their cost per conversion by 30%. With a complete view into BYLT’s marketing efforts across all channels, FHG was able to create and execute the strategy that would allow them to reach more prospects at every stage of their buying process. Combination of content creation, blogging, and social media ads help BYLT engage customer almost twice as much as they were before. When we added in our SEO service, BYLT saw their website on the first page of search engines in less than 10 weeks. CMO of BYLT said this:” We knew that a strong online presence is critical. We had ideas on how to do it, but never really had internal resources to implement those ideas. FHG’s strategy was on completely different level. They presented their strategy and executed without any problems.” She continued:” We knew it was going to take a lot of work to catch up to our competition, but the real work starts now when we need to stay at the top. We know that partnering with FHG will be a continuous project and we can’t think of better partner to help us.”