FeedMe Case Study

Challenge

Inaccurate data and lack of sales staff productivity

Solution

Data & Appointment setting

Result

Over 320 appointments set with pipeline of $980k

As a new start up in on the fastest growing industries, FeedMe had to act quickly to partner up with the local restaurants. They quickly realized that getting to the restaurant owners wasn’t easy and their sales teams had to spend most of their working hours on prospecting rather than closing deals. After a couple of months with a very low productivity, they decided to change their sales processes.

The decision to provide their talented salespeople with more relevant and accurate data and support of the dedicated SDR team has helped their sales teams close more businesses in first three months  after partnering with FHG than in last twelve months.

Challenge

FeedMe quickly realized that their salespeople are not spending their time being productive. Sales reps had to find their own leads or use already existing ones with inaccurate and irrelevant account information. This led to underperforming for the first couple of months and very low commission checks for their sales teams- which resulted in high turnover.

Solution

After an initial meeting we discovered that we could fill the gaps FeedMe was facing. Following calls helped us understand and present the solution that we were confident would turn the fiscal year around. We suggested adding a team of Data Specialist to clean up their list and create new ones tailored to FeedMe’s needs. Additionally, we recommended hiring a dedicated SDR team to help sales teams with cold calling targeted accounts and setting the meetings for them so they can focus on closing more deals.

Result

FeedMe saw over 220 meeting set over the course of couple of months that has helped sales teams close just over $420k in new business. This was more than the previous twelve months combined. FeedMe also had a significant employee retention increase between their sales teams due to better support and a faster sales cycle. Dedicated SDRs quickly became important part in FeedMe’s sales process and continued to support sales teams with setting more and more quality meetings with restaurant owners. After the initial couple of months FeedMe made the decision to onboard additional SDRs to help them grow their sales teams and rapidly expand through their markets to capitalize on high customer demand.

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