As a small business, you know the struggle of trying to keep up with the big guys when it comes to marketing and building your brand. It’s no secret that small business owners are put at an instant disadvantage when it comes to marketing budgets and manpower, but with the emergence of social media marketing, many business owners have been able to bridge the gap and connect with their customers while showing off what makes small businesses so successful.

We’re going to talk a bit about what social media marketing is and why it is taking the business world by storm while becoming increasingly popular among those that need maximum impact from their advertising dollars.

WHAT DOES SOCIAL MEDIA MARKETING COST?

One of the most common questions that business owners have when getting started with social media marketing is what the cost involved is. Compared to other methods of marketing your business, social media marketing is actually considered to be one of the most affordable and small business-friendly of all of them.

Social media marketing allows you to determine how much you want to spend and who you want to spend that money on for your advertisements. If you desire maximum control over your advertising campaigns and how much you spend on marketing, social media marketing is a great option. Social media marketing campaigns can be started for as little as $2 / day with Facebook ads and reach up to thousands of dollars per day for larger companies.

BENEFITS OF SOCIAL MEDIA MARKETING

For business owners around the world, social media marketing has made all the difference in their business and has led to sharp revenue increases that help their business survive. However, that’s not all that social media marketing has to offer in the way of benefits. Here are some of the ways that social media marketing has been able to improve the lives of business owners in nearly every industry.

1. SCALABLE

As we said before, when you run a social media marketing campaign, you can decide what you want to spend and who you want to spend it on. Social media marketing campaigns are highly scalable, meaning that if you want to spend more on a successful campaign that is proven, all you have to do is increase your budget. If you want to downscale an unsuccessful campaign, you simply decrease your budget.

2. TARGETED

Another benefit of social media marketing is that it allows you to create highly targeted advertising campaigns that increase conversion and allow you to target key demographics that are important for your business. You can narrow down your audience by age, gender, interests, employment, and other factors that increase conversion and make advertising more affordable.

3. VERSATILE

Social media marketing is one of the most versatile forms of advertising available to business owners. With social media marketing in your corner, you’ll be able to advertise your products and services, regardless of which industry or niche you are in. Social media marketing is available to any business owner and anyone that wants to make a difference in their business.

HOW TO GET STARTED?

Are you ready to get started with social media marketing? Here are two steps that are crucial to take if you want to have success with social media marketing and lay the foundation for a good return on investment in your social media marketing campaigns.

1. CREATE SOCIAL MEDIA ACCOUNTS

The first thing that you need to do is create your social media accounts for your business and fill out all the required information that will help social media users identify and interact with your brand on their favorite social media networks.

2. UTILIZE AN EXPERT

When it comes time to establish ads or enhance your posts, you may want to consider working with a social media marketing consultant that can help steer your social media presence toward your objectives and ensure that you are utilizing best practices in your campaigns. This will require additional investment, but is often well worth your time and capital